// for D2C founders who already run the ops
You know the drill: forecasts, COD reconciliation, channel stock, RTO, influencer payouts. One AI ops layer runs all of it, drafts every call, and surfaces the three that actually need you. You approve, it executes.
08:00 · daily brief
8 decisions today · 3 urgent
3 purchase orders ready to approve
₹1.8L · prevents stockouts
₹18,000 COD remittance overdue
cash held by courier
2 listings out of sync
oversell risk
14 customers due to reorder
nudge ready
• 23 tasks already handled today, no clicks
// 01 the 8am ritual
Shopify, the Delhivery panel, the Razorpay dashboard, an accounts sheet, the Meta ad manager, and WhatsApp going off the whole time. Forty minutes of tab-switching just to know whether yesterday was good. And the things quietly costing you are never on the screen:
The best-seller hits single digits and you check the supplier: a 35-day lead on the imported pump. That SKU is gone for a month, in peak season, and all you can do is watch it run out.
Listed quantity drifts from real quantity. You oversell on Nykaa or Flipkart and eat the penalty and a one-star review, or show out of stock on Blinkit while the units sit in Bhiwandi.
Lakhs in COD sit with the courier past the remittance cycle and nobody is reconciling it. Meanwhile a high-RTO pincode keeps shipping, coming back, and costing you the freight both ways.
Payout sent, TDS deducted under 194J, coupon code live. Three weeks on, you still can't say whether that collab returned 3x or quietly burned the budget. The attribution lives in someone's head.
Stock with a shelf life slides past its clearance window while you're firefighting. What could have moved at 30% off, or gone to a salon chain, lands on the books as a 100% loss.
Seven in ten carts abandoned, and the customer who reordered every 50 days just stopped. The WhatsApp nudge that would bring either of them back never goes out, because who has the time.
// 02 what changes
On one layer, the morning changes shape. The system reads every part of the business at once, surfaces the few calls that need a human, and quietly handles the rest in the background.
Morning review
to review the entire business each day.
Tabs open
one screen for orders, stock, supply, finance, retention.
Operating leverage
a team three times the size, on the same headcount.
Reorders drafted nightly, before stock runs out, with Indian supplier lead times built in.
Stock synced across Amazon, Nykaa, Flipkart and Blinkit, so oversell and lost sales stop.
COD reconciled, and overdue remittances chased the moment they cross the line.
Influencer payouts drafted with TDS deducted, and ROAS attributed per coupon code.
Customers nudged on WhatsApp on their reorder cycle and when a cart is left behind.
A daily brief at 8 AM with the numbers and the three calls that actually need you.
// 03 feature spotlight · supply chain
One workflow out of many, and the one that protects the most revenue. A stockout on a best-seller is a sale you can never get back.
Reads live inventory and real sell-through, then projects the date each SKU hits zero. It knows the 35-day lead time on imported parts and counts backwards from it.
One PO per supplier, respecting minimum order quantities and lead times. It runs every night and never double-orders something already on the way.
The brief arrives at 8 AM, before the first meeting.
[08:00] supply-agent > drafted 3 POs (₹1.8L). 1 is for imported pumps on a 35-day lead. approve early to avoid a stockout.
That single tap is the entire human contribution. The analysis, the drafting and the timing were already done for you.
The formal PO is generated and sent to the supplier, accounts is told what is due and when, the committed spend is booked, and the manufacturer is warned that materials are coming. No further clicks.
forecast · days of cover
3 purchase orders ready to approve
₹1.8L committed · 1 PO on a 35-day lead
then, automatically
// status: ready to go live · first brands only
Everything here is a working demo, and it is ready to go live. It is looking for its first real brand. Not open to everyone: a few D2C brands I build this into completely, from the inside. Your Shopify, your suppliers, your Nykaa and Blinkit listings, your COD, your real numbers. We map the operation first, then run it together.
Honest version: this is a deployment-ready demo still looking for its first brand to go live with. Come in as one of the first few, and you get an operations layer built around you, on terms that reflect that.